Branding is creating a memorable and honest identity for a company or organization. It can include a name, symbol, color combination or slogan. To build a impressionable brand the use of type, color and shape must be representative, consistent, complimentary and attractive.
We start out branding by getting to know the organization or individual and tapping into what they are passionate about. The passion kick-starts the creative process. A series of ideas and sketches eventually become a well polished, solid identity that is representative and stand alone.
To create a strong brand it is also important to know your target market so you can design a logo and graphics that will appeal to them. After that, graphics, color scheme, typography and messaging can be created. Once these pieces are in place, then print and web materials can be designed. Its important not to skip steps in creating a new brand. This is fun and collaborative process that can transform any endeavor.
We deliver between 6 and 8 initial concept designs in black and white to get the ball rolling. Out of these initial designs direction in imagery and typography are determined and refined. Another round of 3 to 4 full color options is then delivered. From here the final logo is determined or an additional round of concepts is requested. We aim to create a well polished, solid identity that is representative and stand alone.
Type is very important to the brand. Coca-cola would not be who they are without that script. After logo creation we will provide a typeface that compliments your logo and becomes a consistent part of your marketing materials and web design.
Additional complimentary graphics will make future designs and branding more consistent and diverse. The use of color and mood will help to create graphics that go well with your logo, website and overall look and feel.
Once a solid brand is established, the next step is getting it ink. Business cards, letterhead, brochures, and other creative marketing materials can help deliver your brand.
No strong brand would be with out a website. Custom designs and customized themes help complete the package and showcase your product or service to the digital world, responsive to both desktop and mobile devices.