The Dogtown project started out as a traveling wood-fired pizza company and then established themselves as a roadhouse in Floyd, VA.

They renovated The Sun Music Hall into a wood-fired pizza restaurant and wanted to make a new compatible brand for each.

At the same time, The Sun Music Hall needed a new brand to show new management. A brand that was compatible with the Dogtown Roadhouse brand and could be associated with the legacy of the hall.  I chose to use the same font and color scheme to bridge the gap, but gave each a unique style and layout.

Recently a new website was created to indicate yet another change of hands for this vibrant community meeting place:


Logo, Website, Merchandise, Posters, Handbills, Ads, Rack Card, and T-shirts.