Dogtown Roadhouse

The Dogtown project started out as a traveling wood-fired pizza company on the back of a truck and then became a well known concert venue and restaurant in Floyd, VA.

In the beginning The Sun Music Hall needed a new brand to show new management. A brand that was compatible with the Dogtown Roadhouse brand and could be associated with the legacy of the hall.  I chose to use the same font and color scheme to bridge the gap, but gave each a unique style and layout.

This project continued for years to include a website, marketing materials such as handbills, concert posters, ads, business cards, menu layout and even signage for the building.