Healing Tree is a wellness center located here in Floyd, VA. Ivan Anderson and his wife Lynise started the business out of their shared passion to “help people achieve their health goals.”
The mission of The Healing Tree Wellness Center (Healing Tree) is to use safe, natural, healing modalities combined with wellness education to help you, our clients, family and friends to achieve healthier, more balanced lives.
Ivan approached me in the Fall of 2015 with the intention to rebuild their existing web site, to make it mobile friendly, have eCommerce functionality and introduce a membership program that supports their new Healing Broadcast service, available worldwide.
We built the site on the existing WordPress content management platform, and upgraded the theme to something more flexible and mobile responsive. Then we installed eCommerce and membership software. I complimented the existing Healing Tree brand with a green tree leaf background and created a new graphic style for the Healing Broadcast including the name, symbol, color scheme and typography.
Call to Action
We put Call-to-Action statements on every page so that it is very clear what Healing Tree is offering. We also utilized the Footer of the site for quick links to contact, products, and social media feeds.